Rob got his first taste of working with folks south of the border (Canadian border that is) while working for a Montreal based clothing manufacturer during his college years. This coincided with his first taste of sweet success, as Rob was able to grow the business from $7 million revenue to $15 million – in just 2 years!
In 1995 Rob headed west and started a national video distribution company. While in Vancouver he was head-hunted to lead the franchise division of a new technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.
During this period Rob worked with several top US Franchise systems, learning the ropes and discovering, as the only Canadian in these organizations, the pitfalls American franchise systems invariably stumbled into while attempting to develop Canadian versions of their US models.
In 2000 Rob launched CANAM with the express intention of assisting US franchisors expanding into the Canadian markets. As time went on, however, the business branched out to Canadian franchisors requiring assistance.
Then, in 2002 Rob perceived a need in the marketplace for a web portal geared towards franchising opportunities in Canada – BeTheBoss (www.betheboss.ca) was the result. Soon thereafter he developed a franchise system with wife and partner, Elana, and became a franchisor.
Being needs-focused enabled Rob to spot another opportunity back east and enter a niche market with www.planetefranchise.ca, a specialized web portal aimed exclusively at the Quebec market.
More recently, while attending a franchise show, Rob met with the owners of Pro Oil Change and struck up a friendship which has materialized one year later with the acquisition of the Western Canadian rights for Pro Oil Change – an opportunity Rob believes is ripe for the market.
2009 has seen the launch of his latest web portal: www.buythatfranchise.ca. This site has rapidly become Canada’s leading online directory for all franchise directory listings; it contains sophisticated ‘browse and match’ tools that make it a market leader in the franchise industry.
CANAM has come a long way since the humble launch in 2000. It’s a decade later and the landscape has changed dramatically. One thing is as true today for CANAM as it was then: Rob Lancit remains
THE undisputed Canadian Franchise authority!
Director of Online Media Sales
A proven sales professional, she brings vast business experience and an extensive network to CANAM Franchise Development Group.
Prior to joining the team, Shawna mastered a variety of industries including television, promotional products and online banking.
As a customer-focused sales expert, Shawna works closely with Rob to grow our clients' exposure in the Canadian marketplace. With a background in Marketing and Communications, Shawna uses a variety of creative methods to engage the franchising community and draw quality traffic to our sites.
Shawna is a graduate of the University of Calgary who made her way out west to Vancouver to avoid the brutal Calgary winters. Don't let the Vancouver area code foul you, she is definitely a country girl at heart. When she is not providing exemplary service to our CANAM customers, she can usually be found at the horse stable or cooking up a gourmet vegetarian feast. Feel free to shoot her off an email asking for her grandmother's black bean soup recipe.
Jay first made his debut in the internet scene in the mid-90s while working on Wall Street as a financial analyst covering the then-new online industry. He returned to Canada to do his MBA in the late 90's and started his first online marketing firm.
This went on to explode into a multimillion dollar performance-based internet technology company that specialized in data generation for client acquisition and retention.
After years of marketing for large international online operators in over 12 countries, Jay has developed and runs many successful online businesses of his own in Canada, USA, and Latin America.
Along with his veteran advertising sales experience, Jay brings years of business know-how, media development, and online operational expertise to the team. He is able to help his clients analyze and implement the strategies that will have the greatest positive effect on their bottom line.
Jay has extensive experience in technology, marketing, and finance. This gives him an edge in the highly competitive world of internet technology. He has been responsible for the development that was key to dominating the online traffic for several of the internet's most competitive industries. His extensive knowledge of the technology that runs the internet, street level SEO, and media advertising experience makes him a valued addition to the team.
Fluent in English, French, and Spanish, Jay has travelled extensively and is an avid blue water sailor. He is passionate about his family and providing his clients the tools required to maximize their online potential and profitability.
Lavinia Tom joined our team in August 2006. Prior to CANAM Franchise Development Group, Ms. Tom has a wealth of experience in administration, human resources and management gleaned from her work within numerous business sectors, including law, import/export, sales and leasing.
Her responsibilities include the preparation of financial statements and management reports, as well as the development of accounting systems and procedures involving financial planning and analysis, financial control, procurement, forecasting, and the preparation of operating and capital. Lavinia obtained her Diploma of Technology focusing on Accounting and Micro-Financial Systems in 1994 and received her CGA designation in 2005.
After years of playing-in and marketing bands, Nathan took his knowledge of computers and social media to Apple Inc. where he trained people daily on topics ranging from "Getting Started With Your Mac" to recording music with Logic Studio.
While working at Apple, Nathan decided that he wanted to take marketing and commerce programs at Capilano University and BCIT. This led him to realize that Social Media Marketing would be a perfectly suited career since he had already been successfully marketing in the music industry for a number of years.
In the spring of 2010, Nathan parted ways with Apple Inc. to start working with Canam Franchise Development Group to help develop their eMarketing and Design Department.